Werribee Open Range Zoo in Victoria , Australia--The "gold standard" for education in a zoological facility??

Courtesy of Mark Rosenthal

It's incredible the conceive that a lion jumping on the hood of a jeep, enticed by chunks of meat so that it can be viewed up close through glass is educational, and endorsed as entertainment and a way of giving people a greater understanding and appreciation of wildlife, while a lion jumping up on a pedestal, or through a hoop of fire, in pursuit of the same meat used to entice the lion up on the hood at the "zoo", only cut in smaller pieces and carried in a pouch on the trainers hip is called cruel, neither educational or entertaining, and should be stopped so good folks who want them jumping on jeeps, aren't offended any more???? If anybody has been able to wrap their brain around that cockeyed reasoning, please help me to understand????