Monday, March 2, 2009

Cagey zoo officials tarnish reputation--Sometimes it is better to shoot your Spokesman!!!!

Calgary Herald--Feb. 8, 2009

The Calgary Zoo is a beloved urban treasure that draws thousands of visitors each year. It offers popular programs for all ages –whether it’s storytelling, a behind-the-scenes with Siberian tigers or the upcoming Valentines with Gorillas.

But recent monkeying around regarding the facts behind the death of its 41 cow nose rays tarnishes this jewel. This latest controversy will cause harm to its once well-earned reputation.

The zoo made a significant error in judgment by issuing a statement last fall saying the real cause of the rays’ deaths may never be known.

In fact, it was human error that led to a lack of oxygen in the tanks, and the subsequent suffocation of all rays in the exhibit. Zoo officials now say they knew the probable cause as early as November.

They should have disclosed it immediately. Yes, they might have taken an initial hit to their image, but it would have been better than a lasting blow to their credibility. “I think we need to be very frank here,” zoo president Clement Lanthier told reporters this week. “Our main expertise is not in fish at the Calgary Zoo.”

That’s a shocking admission that raises all kinds of uncomfortable questions. What other exhibits are being hosted without the necessary knowledge?

Everyone can understand human error, and the personable zoo keepers are among the best trainers, zoologists and vets in the world. When tragedy happens, they are the first to mourn.

What’s important is to disclose mistakes immediately and ensure they’re not repeated.

Officials need to learn that lesson and start the long process of rebuilding trust with the community following the recent tragedies in recent months that have seen a large, wild goat die after becoming entangled in a play toy and the death of a hippo while in transit from another zoo.

That’s their best hope of winning back public confidence.

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