Friday, October 24, 2008

Just keeping the spin real.

I has been "suggested" that the Circus industry and the people who have garnered/given one of those "circus awards" don't take them anymore serious then the producer of the show using their talents afterwards, and because they know they are not valid they are not used for any phony advertising purpose's which might benefit individuals, but would hurt the industries credibility. Guess what advance publicity/paper state's will be appearing at a major winter Circus?

"Winners of the major international circus festivals and the famous festival in Monte Carlo."

Here is how another industry which suffered greatly 15 years ago, partly due to "consumer credibility" issues, has dealt with self serving, grandiose advertising.

The ad states that the sire of the horse advertised "was one of the winningest Black Arabian stallions in America."
His record itself is short (about 23 shows), with a lot of placings being first out of one, 4th out of 4 etc.
The Sire's total achievement award points was 17.5 , with 12 of those points coming from a Regional Championship garnered in a 3 horse class.
We seriously doubt this qualifies him even in the top 50 winningest black stallions in America?

Another stallion advertised recently, and stated he was a sire of Champions. This was pretty easy to do, as he only had 12 registered foals.
Not only had he not sired a Champion, not one of his 12 foals had even won a ribbon at a Class A show.

The above industry has experienced an increase in consumer spending/attendance over the past 7 years. A lot like the Circus industry has been experiencing the past 7 years, right?


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