Father of the modern day "horse whisper"

I am assuming about the mid 90's somebody came upon this picture, and thought, eureka!!!! If I tape 6 cents worth of rag on a 10 dollar fiberglass shifting pole and call it a flag, I should be able to peddle it for $100.00 at Equine expos. If I offer it in 12 different florescent colors, I should easily be able to get $150.00, with the matching "be kind" halter. Thus was born an industry.